Annalisa Menin is a entrepreneur who helps brands find their own voice while building their brand image and developing their business. Words and images are the two keywords in Annalisa’s business vision. Anything she touches needs to be high quality both  from an image  and a content point of view. No exceptions.

 Through her company, The Yellow Tom LLC,  Annalisa has been helping companies and individuals alike to define their image and to effectively  communicate their vision  and goals, all of this keeping in mind KPIs and long term growth.

She is the creative mind behind  “My Last Year in New York”, an editorial project which includes a blog, a book and a charity initiative. Previously Annalisa worked for Valentino USA, Inc, for Corcoran Real Estate and for Real Time Risk Systems. Annalisa is part of the Board of YEX – Young Members of the Italian Chamber of Commerce in New York, NY.


To help companies and individuals finding their voice  and becoming the best version of themselves,  while inspiring others through hard work,  a clear vision and a creative approach, to reach for their dreams.



Words are your most powerful tools for success. Choose and use them wisely.


A brand is the set of expectations, memories, stories and relationships.​


Incredible things in the business world are never made by a single person.


Paying it forward
one person or company
at a time.


Scratching the surface and going well beyond what is visible, 

to leave you with the most priceless thing there is in life: 

an emotion

This is what motivates me, 

what makes my heart beat, 

what makes me get up every day.


Marketing is storytelling at its very core. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”