ANNALISA MENIN

An excel lover in search of structure and substance and a creative mastermind with a big heart; Annalisa is unapologetically both. This marriage of opposing traits created a unique skillset in a young woman now in constant pursuit of personal and professional growth, balance, and challenge.

Annalisa daringly traverses the worlds of branding, business development, and real estate while working on her second book, Il Traghettatore, and writing for her blog, “My Last Year in New York,” which is now a book by the same name. Over the last few years, Annalisa’s latest challenge has been consulting for fashion, design, and lifestyle brands around the world. Through her company, The Yellow Tom LLC, she addresses each client’s branding, marketing and business development needs with the same creativity, dedication, and attention to detail that she brings to all of her projects.

Annalisa has worked for Valentino USA, Inc., Corcoran Real Estate, and Real Time Risk Systems LLC.

Deeply committed to the philosophy of paying it forward, Annalisa founded the charity initiative Remembering Marco in 2014. Each year, Remembering Marco selects one talented student a year from Università Politecnica delle Marche in Ancona, Italy for a 6-month internship at Italian fashion company Valentino USA, Inc.

In her free time, you can find Annalisa in a museum or an art gallery, looking for vintage jewelry, asking questions to understand “things,” and mentoring young students in search of their passions. Born near Venice, Italy, in a small town surrounded by green fields, Annalisa has lived in New York since 2006 and recently became an American citizen. She is a member of the Board of YEX – Young Executives of the Italy-America Chamber of Commerce in New York City. 

TYT

When I was looking for a name for my company, I immediately thought about my mom, who didn’t have the opportunity to become an entrepreneur herself.

 Had she had the opportunity, she would have been the best at it!

Instead, she became the head of our familytogether with dad, and led us all (three sisters and one brother) to become the women and men we are today.                                  

  So, mom, Tommasa, this is for you. I had to make you a part of this, and make it fun too, exactly as you are!

STRATEGIC PARTNERSHIP

The Yellow Tom LLC proudly partners with Emme Emme, Inc.,  a branding agency founded in New York City in 2004. Behind the agency is Maurizio Marchiori, a strategist with over 30 years of experience in the field and  former Director of Marketing and US Vice President of Marketing for Diesel.

Annalisa and Maurizio have been working together for two years, combining a full-service agency with over 10 years of experience – Maurizio’s –  with a freshly formed start-up – Annalisa’s – devoted to helping new and established personal and corporate brands in the editorial, art, design, fashion, and retail industries build a strong, defined identities and develop their businesses both nationally and internationally.

From brand strategy and positioning to websites and e-commerce, and from publishing and packaging to digital marketing and brand internationalization, Annalisa, Maurizio, and their network of freelance professionals are committed to finding the most innovative and creative solutions on the market.

MORE

BLOG

The blog, the starting point for my editorial project, My Last Year in New York.

BOOK

The book, published in the US in November 2017, and in Italy in February 2018.

CHARITY

The charity initiative, a dear cause to me - Remembering Marco.